NEW ARRIVALS

ZERO WASTE ORAL CARE
Keep the planet and your mouth fresh and clean with our zero waste oral care.
BE PART OF THE GENERATION C @WEREGENC

ECO-AWARENESS
We promote low-waste alternatives of everyday products which keep both environmental and human safety in mind. We also commit ourselves to reduce packaging and waste.

NOTHING TO HIDE
We are transparent about the materials and ingredients of our products. All our products are not tested on animals. Ain’t nobody got time for BS.

FUN
We are firm believers that adopting an eco-conscious lifestyle doesn’t have to be boring. We select cool products, add some jokes, some pink and voilà so much more fun!
“ Will you be part of the Generation of Change?”
- choosing a selection results in a full page refresh