CRUELTY-FREE

All our products are not tested on animals. Being kind to every kind is our motto.

ECO-AWARENESS

We promote eco-friendly alternatives of everyday and beauty products which keep both environmental and human safety in mind. We also commit ourselves to reduce packaging and waste.

NOTHING TO HIDE

We come clean about the materials and ingredients that make up the products. Ain’t nobody got time for BS.

SUPPORT LOCAL

We source our products from local Canadian and American companies that share the same vision as us. Supporting the land of maple syrup and milkshake.

GIVING BACK

We’re not saying we're Mother Teresa but we share a piece of the pie by donating a portion of our sales to non-profit organizations working towards a better planet.

FUN

We are firm believers that adopting an eco-conscious lifestyle doesn’t have to be boring. We select cool products, add some jokes, some pink and voilà so much more fun!

“ We always keep in mind that it is often the little steps taken by many that have the most significant impact.”